As an IT professional your time & knowledge is very valuable. Take the time each week to brush up on the latest technologies and offerings from companies. Your customers more then likely do not have this time to learn about products and services that may help visualize their goals.
Niche on a certain technology you think will be of help to your customers and focus on marketing it to them. For example many real estate agents have very unorganized ways of keeping track of property listings.
If your a savvy researcher, consider focusing your efforts on finding out about software that may help agents organize their list
